
When the iPad was first released, there was a lot of earnest discussion regarding its legitimacy as a ‘useful’ device. Sure, it was great at browsing the web with its big, sensitive touchscreen, snappy rendering and general form factor, but did we really need it? If I really wanted to do something useful, i’d use my laptop, right? Check Twitter? I’ll do that on my phone.
It’s no secret that for many the iPad fell awkwardly within our daily lives, servicing a need that we weren’t sure even existed. As it crowbar-ed itself between devices that still possessed a sheen of reinvention and novelty (the iPhone particularly), there was an inevitable period where Apple’s new tablet felt like pure excess. I remember getting home with mine and feeling a sense of indecision creep through me. Sitting down in my bedroom with my laptop, iPhone and iPad scattered within a few inches of each other, unsure which to pick up first. The sight of an email hitting three devices at once seemed a little, well, unnecessary. Suddenly it felt like the eternal quest for a true, do-it-all convergence device has resulted in three of the things littering my personal space.
As the months rolled by, my iPad literally began to gather dust and run out of battery power (which actually takes some doing). The appearance of the iPhone 4 with its identical A4 processor and appealing new form factor reignited my love affair with the smartphone. The retina display alone was enough to make going back to the iPad seem a step down. I mean it had visible pixels for god’s sake. Get it out of my sight.
Sure, there were some great applications and interesting new UI paradigms, but most tasks could still be performed adequately on a laptop (which had a keyboard) or a smartphone (which was easier and more comfortable to hold).
Meanwhile, news stories consistently spoke of huge sales and success, my parents both bought iPads and fell in love with them, while Samsung, RIM, Motorola and HP all started planning their routes into the market. Apple had ‘defined a new category’ and while I was sure I had at least got my head around what it was, I felt like I didn’t quite get it. Or it just wasn’t for me. In a life of movement or stasis, a device that sat somewhere between these two states didn’t seem to make a huge amount of sense.
But then came the release of GarageBand. And the iPad - just like that - started making sense.
This sounds hyperbolic. But it’s true. And has made me realise something: As soon as a device becomes truly useful and uniquely helpful in achieving creative ends, it becomes meaningful. A laptop allows us to write, edit photos, make music. A smartphone allows us to talk to people we love, navigate around, interact with our environments. The iPad, from being a consumption device that I couldn’t even write on properly, became something which sparked the synapses of my brain. It suddenly felt tactile, satisfying, fun. It made me want to make things and share things because it was the perfect way to do it.
But how did GarageBand on the iPad inspire this? The central problem with a piece of music software is that - by very definition - it is very complex. The act of manipulating music has always been represented using a fairly alienating visual metaphor. Waveforms look complicated and when they’re layered up, cut up, and cut together: even more so. For the average user, music software on a computer has to be learnt. Actions like mouse clicks and key combinations correspond to physically unrelated functions. With the iPad, and with GarageBand in particular, Apple have developed a look and feel that is so homogenised and regimented that it is - at its best - both intuitive and weirdly familiar. Pinching equals zooming into tracks, swiping down will split a track and all the menu buttons map to familiar side bar space or pop up menus. There’s also a level of restriction and control to the UI which prevents the kind of endless menus that have put me off countless pieces of music software in the past. Instead, GarageBand harnesses what the average iPad user has learnt and applies it to a piece of music software. And, while simplistic and limited for some, for the most part it actually works very well as a sketchpad for music.
But there’s a broader point here that touch is simply more accessible, more functional than clicking. The user feels more invested, more in control. There is less separation between action and consequence. More meaning in the act of doing.
This slightly woolly point is best demonstrated by GarageBand’s software instruments. Regardless of what’s going on under the hood (tapping into the iPad’s accelerometer to achieve tactile dynamics for piano and drums for example), the existence of playable software instruments on a device like this is a big deal. They are fun to mess about with, but they’re also surprisingly useful and - importantly - musical. Sounds are restrictive and limited, but - like picking up a guitar or sitting behind a drum kit - they sound and feel good enough to actually want to create something. They reward musicality and creativity. And this is GarageBand’s greatest success.
So, just in time for my iPad to feel fat and inferior, i’m sold on the the promise of the tablet computer. It’s now making sense simply because i’ve used it for something unique.